2024 Subaru Ascent vs 2024 Toyota Grand Highlander

2024 Subaru Ascent

Front-engine, all-wheel-drive, 7-passenger, 4-door hatchback

$42,920 (base price: $36,630)

Turbocharged and intercooled DOHC 16-valve flat-4, aluminum block and heads, direct fuel injection

Displacement: 146 cu in, 2387 cc
Power: 260 hp @ 5600 rpm
Torque: 277 lb-ft @ 2000 rpm

continuously variable automatic with manual shifting mode

Suspension (F/R): control arms/multilink
Brakes (F/R): 13.1-in vented disc/13.0-in vented disc
Tires: Falken Ziex ZE001 A/S, 245/50R-20 102H M+S

Wheelbase: 113.8 in
Length: 196.8 in
Width: 76.0 in Height: 71.6 in
Passenger volume: 148 cu ft
Cargo volume: 18 cu ft
Curb weight: 4600 lb

2024 Toyota Grand Highlander

 Front-engine, all-wheel-drive, 8-passenger, 4-door wagon

Base/As Tested: $46,065/$47,415
Options: panoramic roof, $1350

Turbocharged and intercooled DOHC 24-valve inline-4, aluminum block and heads, port and direct fuel injection

Displacement: 146 in3, 2393 cm3
Power: 265 hp @ 6000 rpm
Torque: 310 lb-ft @ 1700 rpm

8-speed automatic

Suspension, F/R: struts/multilink
Brakes, F/R: 13.4-in vented disc/13.3-in vented disc
Tires: Michelin Primacy All Season
255/65R-18 111H M+S

Wheelbase: 116.1 in
Length: 201.4 in
Width: 78.3 in
Height: 70.1 in
Passenger Volume, F/M/R: 58/52/39 ft3
Cargo Volume, Behind F/M/R: 98/58/21 ft3

A Comprehensive Comparison


In the highly competitive midsize SUV market, the 2024 Subaru Ascent and the 2024 Toyota Grand Highlander emerge as prominent contenders. This comprehensive comparison aims to dissect the key aspects of both vehicles, assisting you in making an informed decision based on your unique preferences and requirements.

Overview of the 2024 Subaru Ascent:

The Subaru Ascent caters to the midsize three-row crossover segment, boasting standard all-wheel drive, space for up to eight passengers, and an abundance of safety features. While the 260-hp turbocharged flat-four engine and continuously variable automatic transmission provide a respectable 27 mpg on the highway, some drawbacks include engine noise in the cabin, a cramped third row for adults, and lethargic acceleration during passing.

Key Points:

  • Highs: Standard all-wheel drive, comfortable ride, cornucopia of standard safety tech.
  • Lows: Engine noise in the cabin, cramped third row for adults, lethargic acceleration during passing.
  • Verdict: Standard all-wheel drive and lots of safety features make the Ascent a solid choice, but it’s outclassed by roomier, quieter, and better-driving rivals.

Overview of the 2024 Toyota Grand Highlander:

If you find the Toyota Highlander not quite spacious enough for your family, the 2024 Toyota Grand Highlander might be the solution. This stretched version offers more space for passengers and cargo, featuring three powertrains: a turbocharged 2.4-liter four-cylinder, a 245-hp hybrid, and the Hybrid Max variant boasting 362 hp. With a family-friendly interior, acres of cargo space, and various amenities, the Grand Highlander adds grandeur to the standard model’s reputation.

Key Points:

  • Highs: Adult-friendly third row, acres of cargo space, family-friendly interior amenities.
  • Lows: Steering feels too light, Hybrid Max powertrain only available in top two trims, bland styling.
  • Verdict: The Grand Highlander builds off the standard model’s reputation but adds even more space for passengers and their cargo.

Comparison of Engine Options

Delving into the engine options, the 2024 Subaru Ascent features a 260-horsepower 2.4-liter four-cylinder with a CVT, delivering a 6.7-second 60-mph time. In contrast, the 2024 Toyota Grand Highlander presents a diverse range of powertrains, including a turbocharged 2.4-liter four-cylinder, a 245-horsepower hybrid, and a robust 382-horsepower Turbocharged Inline-six. This offers consumers a spectrum of choices based on their performance preferences.

Key Points:

  • Ascent: Middling acceleration, 6.7-second 60-mph time, noisy under duress.
  • Grand Highlander: Emphasis on performance, optional turbocharged inline-six, Hybrid Max for enhanced power.

Comparison of Exterior Design

Moving to exterior design, the 2024 Subaru Ascent maintains a refined appearance with subtle visual differences, while the 2024 Toyota Grand Highlander embraces a fastback design, standing out in traffic with its coupe-like profile. Both vehicles cater to different tastes – the Ascent for those preferring a sophisticated look, and the Grand Highlander for those seeking a more stylish and attention-grabbing presence.

Key Points:

  • Ascent: Subtle styling differences with an expensive look.
  • Grand Highlander: Fastback design with a coupe-like profile, emphasizing style.

Comparison of Interior Features and Comfort

Interior comfort plays a pivotal role in the overall driving experience. The 2024 Subaru Ascent impresses with a deluxe interior, featuring upscale materials and advanced tech features. However, the noticeable wind and road noise on the highway may deter some buyers. On the other hand, the 2024 Toyota Grand Highlander offers a roomier cabin, family-friendly amenities, and an attractive design, striking a balance between style and functionality.

Key Points:

  • Ascent: Deluxe interior with upscale materials and advanced tech features.
  • Grand Highlander: Roomier cabin, family-friendly amenities, attractive design.

Comparison of Safety Features

Safety is a paramount consideration, and both the 2024 Subaru Ascent and the 2024 Toyota Grand Highlander deliver with a range of optional driver-assistance features. The Ascent provides standard automated emergency braking and blind-spot monitoring, while the Grand Highlander includes standard forward-collision warning with automated emergency braking and lane-departure warning. Both models prioritize driver safety but take slightly different approaches in their feature offerings.

Key Points:

  • Ascent: Standard automated emergency braking and blind-spot monitoring.
  • Grand Highlander: Standard forward-collision warning with automated emergency braking and lane-departure warning.

Pricing and Value for Money

In the realm of pricing, the 2024 Subaru Ascent starts at $35,490, with four trim levels catering to various budgets and preferences. On the other end, the 2024 Toyota Grand Highlander demands a starting price of $44,465, with three trims and additional hybrid variants. The Ascent presents a more budget-friendly entry point, providing a range of choices, while the Grand Highlander justifies its higher starting price with additional hybrid options and enhanced features.

Key Points:

  • Ascent: Starting at $35,490, with four trim levels.
  • Grand Highlander: Starting at $44,465, with an M40i variant available.


In conclusion, the choice between the 2024 Subaru Ascent and the 2024 Toyota Grand Highlander hinges on individual preferences and priorities. The Ascent appeals to those valuing standard all-wheel drive, safety features, and a more affordable starting price. On the other hand, the Grand Highlander caters to those seeking additional space for passengers and cargo, with hybrid powertrains and a stylish design. Both models offer unique strengths, addressing distinct segments of the midsize SUV market. Consider your individual needs – whether they revolve around driving experience, design, pricing, or performance – to make an informed decision. The 2024 Subaru Ascent and the 2024 Toyota Grand Highlander showcase the diversity and innovation within the midsize SUV category, providing consumers with a broad spectrum of choices to suit their lifestyles.

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